Corporate Culture
I. Vision
Focus on the innovation and development of health consumer products, striving to become a leading enterprise in the industry.
II. Mission
To make life healthier and better.
III. Core Values
1. Customer-centric, integrity. People-oriented, value sharing. Sharing value based on contribution.
2. Innovation as the root, quality as the lifeblood, pragmatism as the foundation, profit as the ability, adhering to long-termism.
3. Enthusiastically engage in public welfare, care for vulnerable groups, support health poverty alleviation and the development of medical and health undertakings, advocate green production, protect the environment, and promote the sustainable development of enterprises.
IV. Humanistic Spirit
1. Mutual loyalty between the enterprise and employees is a prerequisite for mutual dedication.
2. Respecting and valuing talent, cultivating and cherishing talent.
3. The capable rise, the mediocre make way, the incompetent fall. People in the right place, the right place for people.
4. Wages are paid to those who complete their daily work, high salaries are paid to those who dare to take responsibility, bonuses are paid to those with excellent performance, equity is given to those who are loyal, enterprising, and share weal and woe, honors are given to those who make outstanding contributions, and letters of dismissal are given to those who are mediocre.
V. Business Philosophy
1. Facing the future, strategy first. Strategic choices determine the future.
2. Products are the present of the enterprise, and brands are the future of the enterprise—let brand premium become the moat for sustainable operation.
3. Profit is the primary goal of an enterprise, and enterprises must take profit creation as the basis for survival and development.
4. In doing business, we must both create benefits and create value.
5. Innovation is profit. Innovation is a necessary condition for the sustainable development of enterprises.
6. Do not touch overcapacity, do not invest in wasteful projects, do not enter unfamiliar fields, and do not cross legal red lines.
7. Cost control should be meticulous, and efficiency improvement should be time-sensitive.
